Real world story: On a recent business trip, I went through a rather awkward and confusing experience. As an Avis preferred member, I usually get a confirmation email letting me know the space number of my rental car in advance, so I can proceed immediately to it when...
My mother and I have frequented Portinos Restaurant for years because it’s the closest restaurant to her hairdresser; we make those outings half-day occasions to hang out together so convenience is key. Real World Story: In the past, the food has been really good, but...
Real World Story: Have you ever dealt with an agent in a customer service situation who made a statement that left you scratching your head? You may have asked for a small favor or service only to be told “not a problem” or “no trouble at all.” But why would asking a...
A touchpoint is every single opportunity that customers and clients have of connecting with your business. And every touchpoint has the opportunity to turn great service into a BAD experience. Real World Story: At a restaurant, touch-points can include the hostess,...
Have you ever been to a “nice” restaurant where the service was horrible? Real World Story: A client and I were recently at an upscale steak restaurant in a small US town to give a presentation to a small doctor’s office. The presentation was to start at 5:30 pm. We...