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How to beat your competition with memorable stories
All companies want loyal customers. Yet, most are clueless about how to create them. Companies that are consistently successful know that when customers have memorable stories of their experiences with you, it creates a permanent place in their brains and hearts,...
Shocking tips to help you spark communication with customers
Miscommunication happens all the time. So many words in the English language have multiple meanings. Combine that with cultural diversity and it’s a true wonder we can communicate clearly at all. However, in the business world, miscommunication can lose you customers...
How a BAD last impression creates a BAD lasting impression
Have you ever had a bad “exit” experience with a company that caused you to never return again? You were greeted warmly and with a smile. You were assisted kindly and called by name throughout your interaction. All your questions were answered, and you were given...
Is Your Customer Service a Mystery?
To help me kick start my consulting services with any new company client, I always ask how well customers are treated. Inevitably, most owners and managers reply with an answer like “Our service is great!” When I ask how they know this to be true, they usually say...
How to Lose a Customer with One Simple Phrase
“It’s not my job,” I heard from behind a ticket counter at the San Diego airport recently. The following story comes from my own personal experience in a real-time situation between an airline representative and its customers. Real World Story: As I was standing in a...
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