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It’s Not About the Fee, It’s About the Feel
A Real-World Story About What Customers Remember Sometimes, customer service isn't about the price. It's about how you make someone feel. I was reminded of that this week in a very personal way. My 16-year-old cat, Marie, was dying. I needed to find a veterinary...
The Forgotten Customer: Why Following Up Is the Most Overlooked Part of Great Service
We've All Heard These Words… "I'll check on that and get back to you." "I'll send that over this afternoon." "Someone from our team will give you a call." Most of us have said those words. Most of us have heard them. And if we're being honest, we've probably also...
Beyond the Clock: Why the Waiting Experience Matters More Than the Wait
We've all been there. You're sitting in a waiting room. Someone cheerfully tells you, "We'll be with you shortly." Five minutes pass. Then ten. Then twenty. No one checks in. No one explains the delay. No one even makes eye contact. At that point, it isn't really...
The Hidden Cost of Inconsistency
Why Customers Remember the Experience You Didn't Mean to Create Most organizations don't have a customer service problem. They have a consistency problem. One employee is warm and welcoming. Another seems rushed and distracted. One customer receives a prompt...
May I Help You? — Why Great Service Starts Before the Customer Asks
“Can someone help me with this?”“How long is this going to take?”“Why didn’t anyone tell me that?” If your customers are asking these questions, something important is happening. Not because your team isn’t working hard.And not because they aren’t being helpful. But...
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