It all starts with a smile.

I recently went on-site at a mystery location to evaluate their level of customer service.

Real World Story: Not long ago, one of my clients hired me to evaluate how all departments at their winery resort treats its customers. The results were quite positive. Following are some of the lessons learned regarding first impressions and great service.

Strategies that Turn it Around:

  1. Wear a Name Badge. The person who checked me in to the resort wore a name badge. It was great to know who I was talking with, and it made our transaction easier by being able to use her name throughout our interaction. Likewise, when you use a customer’s name, communication will always be smoother and more personal.
  2. Be Friendly and Kind. It all starts with a smile. And with a smile comes friendliness and treating customers with kindness. These are the foundation of great customer service.
  3. Make a Connection. From the moment I entered the winery resort, I was made to feel like family. I was made to feel truly special and cared for, and this makes me want to keep returning to this establishment. When you make a connection with customers, they’ll always want to stay connected to you.

Remember: All customers want to be made to feel special. And this type of connection keeps customers wanting to come back to us again and again. And those are customer service results that you can take to the bank.

What do YOU do to ensure that you provide memorable customer service?

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